Rohan Hosmani is a AI Search and content strategist focused on the evolving relationship between search, artificial intelligence, and brand visibility. At Marketing for LLMs, he explores how businesses can optimize their content for large language models (LLMs) and improve their chances of appearing in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity.
Rohan believes that effective AI search optimization goes beyond traditional SEO. Search engines rank pages, while AI systems interpret information, connect entities, and synthesize answers from multiple sources. He focuses on the strategies that help brands communicate expertise, build topical authority, and make their content easier for AI systems to discover, understand, and reference.
Through his work, Rohan covers LLM SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), content structuring, and AI search visibility. His goal is to translate emerging developments in AI search into practical strategies that help marketers strengthen brand presence, earn citations in AI-generated responses, and build lasting visibility as search continues to evolve.